Kinect Confirmed As Fastest-Selling Consumer Electronics Device

Guinness World Records, the global authority on record breaking, today confirms that the Kinect for the Xbox 360 is the Fastest-Selling Consumer Electronics Device. The hardware, that allows controller-free gaming, sold through an average of 133,333 units per day, for a total of 8 million units in its first 60 days on sale from 4 November 2010 to 3 January 2011.

The sales figures outstrip both the iPhone and the iPad for the equivalent periods after launch.

Quite a claim, isn’t it? Microsoft chief financial officer Peter Klein made a statement during a conference call that the company’s own Kinect is the “fastest selling consumer electronic in history”. That would make Kinect a faster seller than every other game console of this generation.

Klein also said during the call that that Microsoft’s Entertainment & Devices division has grown 55% in the past year. The division, which generated $3.7 billion in revenue in Q4 of 2010, encompasses Xbox 360 and PC gaming, the Zune, and the recently released Windows Phone 7. Growth has been attributed to the sale of 6.3 million Xbox 360 consoles during the holiday season, an increase of 21% from last year, as well as the sale of 8 million Kinect sensors in the first 60 days of launch.


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