Reported by MacRumours developers now have ability to use promo codes to give away copies of their applications on the App Store.
Developers can give away a special code that, when typed into the iTunes Store under the "Redeem" section, will give the user a free (or promotional) copy of the application. However, there are some caveats to using the promotional codes:
* The developer can only give away up to 50 promotional codes per application version
* Currently the promo codes can only be used in the US iTunes Store
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